Unit+6+-+Print+Ad


 * Digital Graphic Design**


 * Print Ad Project**

Students will create print ads for their previously developed products for which they have existing logos and identity packages. In designing the ad, students will consider each of the following elements:

persuasion and consumerism Subliminal persuasion How design works to achieve this Perception Demographic Target audience

1. Students will then create mock up ads or (“comps”) using an image/s on the internet which will be the sketch for how they will shoot their ad themselves. (students are encouraged to mix images and remember that it’s a general idea that they will flesh out.)

Students are reminded to be mindful of the “tone” of their product and to work toward achieving the proper tone to target their demographic

2. Students will shoot or draw their own ads after comps have been approved and then continue to lay them out as planned. (8.5x11)

Discuss text placement, tag lines (the pun, humor, status) Color Scheme

@http://katydwyerdesign.com/2011/02/24/taglines-vs-headlines/

@http://www.urbanmusewriter.com/2008/09/6-ways-to-liven-up-your-copy.html

@http://www.forbes.com/2010/05/28/nike-bmw-amex-apple-cmo-network-best-advertising-taglines_slide_2.html